About Me
— George S. Patton —
I believe that there is always a better way and together we can find it. That design is as much about how something works as it is how it looks.
My mission is to design effective user interfaces and assure an exceptional user experience. In the end it must look great, work better and push the business forward.
I work with a team of dedicated professionals to make everything happen. Good ideas are worthless without the ability to accomplish them.
— Paul Rand —
The campaign was a re-marketing initiative directed at leads who did not purchase our product. It had to accommodate several touch points, multiple brands with dissimilar looks, various personalized data based on the audience receiving it, and incentives that changed by touch point. The campaign needed 36 emails with accompanying landing pages to be designed and programmed.
I interviewed the marketing team to learn the business and marketing goals. Then I consulted the database team to gather the actual data and used some css trickery to deal with the multiple brands. Leveraging what I learned from the data team, I pushed the marketing system as far as it could go. By programming the emails and landing pages to leverage the dynamic data, we customized the campaign to change according to customer data and message required.
The campaign went from 36 emails and landing pages to 3, a 92% reduction.
Most important, the campaign has generated revenue for more than a year consistent with our marketing and business goals.
American Family Medical had several objectives for their website. The design needed to be refreshed and updated to a more modern look and made responsive to meet mobile demand. The client required a content management system and blog for quick updates and marketing. They also planned on offering other health care products based off of their core brand. After talking with the client in depth and reviewing their analytics, I discovered that they had a large percentage of IE7 users that needed to be accommodated for. Let’s look at each of these issues and how I came up with a workable solution that will allow for them to expand their product line and brand into the future.
I created a brand-customized WordPress theme for the company. Also, I handled the IE7 issues by detecting old versions of IE and sending users to a basic landing page with all the company’s basic information and an “upgrade your browser” message. An additional feature I added was digital access to applications for new patients.
Website usability is improved and several primary issues for multi-device delivery have been resolved.
The strategic use and development of a brand-customized WordPress theme allows American Family Medical to create and launch new sites quickly and without additional development cost. I also offset the company’s printing cost by providing the digital applications for new patients. On top of that, the updated site allows American Family Medical to comply with the new federal guidelines.
All these things save the company in future website costs, remove printing expenses, reduce conflict with meeting government compliances, and create a pleasant user experience for their patients. American Family Medical now ranks on page 1 on Google for their keyword target searches.
Central Florida Community College was transitioning to offering 4-year degree programs. They were changing their name and brand to Central Florida College. The Marketing Director was concerned about how the Marion County citizens would embrace the change, considering how long the college had been around. I thought, “That is the campaign right there!” The college had been part of the community for decades and would continue to be a center point of education for years to come.
We produced two commercials that ran in movie theaters. The first was a teaser commercial that alluded to something coming soon. The second commercial revealed the name change and ran after the launch of the new brand.
This campaign has won 8 awards. It has been recognized against top competitors locally, regionally and internationally.
— Pablo Picasso —
DentalPlans.com, Plantation, FL
2015 to Current
Bluegreen Corp., Boca Raton, FL
2011 to 2015
Medley In Design, Ocala, FL
2008 to 2011
PM Advertising, Ocala, FL
2007 to 2008
PM Advertising, Ocala, FL
2003 to 2007
Emerge Media, Orlando, FL
2002 to 2003
G&G Advertising, Orlando, FL
1999 to 2000
The Daily Sun, The Villages, FL
1998 to 1999
Visual Logic, Ocala, FL
1997 to 1998
Digital Media Design, Graduated with Honors in 2002
— Jacob Medley —
