Hello, I'm Jacob Medley UX/UI Designer & Digital Strategist

There is always a better way,
and together we can find it.

Design is about identifying and solving problems. Creating a delightful experience that keeps customers coming back. I want to work with like-minded people that love what they do and aspire to build incredible products.


case studies


The making of a design system.


I championed and implemented the HYDRA design system. A large-scale project that unified the customer experience across the company's products and streamlined the design and engineering processes.

One Park Financial

Redesign Corporate Website


I partnered with the CEO and SVP of Marketing at One Park Financial to redesign its corporate website and lead flow.


Brand and Product Development


I had the privilege to partner with a brilliant brand manager Tiffany Tibbets on this project. We worked with executive stake holders to bring this brand to life. Our goal was to invent a fun and family focused brand.


eCommerce Website


Internet Brands wanted to open up new opportunities for growth across their portfolio. One of these efforts was combining the strength of WebMD's brand and DentalPlans product.

Viva Medicare

Brand Development


Brand development for new product offering and customer research for Medicare and Medicare supplement.

Design is not about pushing pixels. It's about identifying and solving problems.


The Numbers

I lead the design and development of product-focused sites for DentalPlans.com. This effort generated the following results for the business.


new sales


company revenue


lead generation

After the first year, the initiative went from a tiny product site to part of DentalPlans' core business. These evolved into a framework to rapidly design and launch flanker marketing websites, including brands like Cigna, Aetna, and WebMD.


Design Leadership

  • Championing the implementation and adoption of the UX best practices and a unified design system across an organization.
  • Well-versed in developing and managing all design processes and workflow for design operations throughout the company.
  • Expert in strategic planning and building of UX road maps.
  • Experienced in leading design and development teams on-site and remotely.
  • Seasoned in managing projects across departments and time zones.
  • Passion for developing and maintaining brand and code standards.
  • Facilitating and conducting collaborative workshops.
  • Using data and empathy to build delightful experiences.

"With the right team anything,
is possible. Anything!"


Visual Interaction Designer / Service Designer
Mutual of America Financial Group, Boca Raton, FL
2023 to current

My primary responsibility is leading the design and implementation of Mutual of America's first design system. To establish, maintain, and evolve an omnichannel design system for creating interactive, user-centric products by partnering with executive stakeholders and cross-functional teams.

I also contribute to applying the design thinking methodology to visualize complex problems into intuitive solutions. Support strategic customer experience projects that generate actionable insights to help business units better serve customers and innovate their products.

Director UX/UI & Design
One Park Financial, Coconut Grove, FL
2021 to 2022

Partners with marketing, product, and technical teams to establish UX design best practices. Champions the implementation and adoption of the “Hydra” Design System across the OPFs app ecosystem. Implements usability testing and ADA compliance. Works closely with Channel Managers (PPC, SEO, Affiliates) to establish conversion rate optimization programs across all channels. Develops and manages all design processes and workflow for design operations throughout the company.

Sr. Manager UX/UI Designer
DentalPlans.com, Plantation, FL
2015 to 2021

Established the design system and componentization of code for the company. This created the ability to rapidly test and iterate product features and marketing efforts. Led the UX/UI design and development of marketing initiatives focusing on product partners. These initiatives drove over 47% of new revenue growth, 27% of total leads, and 20% of total revenue.

Sr. Digital Designer
Bluegreen Corp., Boca Raton, FL
2011 to 2015

Design lead for the company-wide migration of all marketing to a data-driven omni-channel platform. Designed meaningful user experiences across divergent marketing platforms and channels. Collaborated with stakeholders, cross-functional teams, and consultants to implement and integrate a unified marketing experience strategy.


Full Sail University, Winter Park, Florida
Degree in Digital Media Design

Design Expertise & Skills

  • User experience design
  • User interface design
  • User testing and research
  • Lo-fi and hi-fi design and prototypes
  • Prototyping
  • Brand design
  • Designing for B2C and B2B
  • Motion graphics design
  • Responsive web design
  • User Stories
  • Applied Design Thinking
  • User Personas
  • HTML and CSS
  • Less and Sass
  • Front-end development
  • Bootstrap Framework
  • ADA / WCAG 2.x Compliance
  • API integrations
  • WordPress development
  • Laravel Framework

Apps & Tools

  • Adobe XD
  • Figma
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe Dreamweaver
  • Adobe After Effects
  • Sublime Text
  • VS Code
  • Miro
  • Balsamiq
  • Adobe Target
  • Optimizely
  • SessionCam
  • UserTesting.com
  • Jira
  • Pipelines
  • Bitbucket
  • GitKraken


© by Jacob Medley