Hi! I'm Jacob Medley. I believe there is always a better way
and together we can find it!

Jacob has left a legacy with our company
that will last forever.

Joel Eckman,
GM, PM Advertising

Jacob is the best hire
I ever made.

Bill Chase, GM, Koddi

It is extremely rare to find people like Jacob,
he makes us a stronger team.

J.R. Hernandez,
Product Mngr., DentalPlans

"Design is everything, everything!"

Paul Rand

Work

BumblebeeMD

Brand Design and Development

Contributions:

Creative Lead UX/UI Design Front-end Dev

WebMD

Dental Savings Plan Product Launch

Contributions:

Creative Lead UX/UI Design Visual Design Front-end Dev Project Lead

Viva Medicare

Brand Development

Contribution:

Collaboration Visual Design UI Design

Always Thinking.
Design is not about pushing pixels, it's about solving problems.

"Good design is good business"

Thomas J. Watson Jr.

Results

Design is more than an aesthetic; it drives revenue and is what fuels high performing companies that dominate their markets. According to Adobe, companies that are design-led outperform those that are not by 210% on the S&P index.

I currently lead the design and development of product focused sites for DentalPlans.com. These include brands like Cigna, Aetna and WebMD. The initiative went from one small product site to part of DentalPlans core business after the first year.

Some Highlights

47%

new sales

20%

company revenue

27%

lead generation

"Believe that you can do it
because you can."

Bob Ross

Resume

Professional

Holds over 20 years of design experience
Successful in leading design and development teams on-site and remotely
Experienced in managing projects across departments and time zones
Dedicated to developing and maintain design and code standards
Engaged in facilitating collaborative workshops

Owns failures and celebrates successes
Has strong sense of urgency and belief in teamwork
Uses data and empathy to build experiences
Likes making work fun while building awesome products
Is relentless in the pursuit of a solution

"With the right team anything,
is possible. Anything!"

Jacob Medley

Design

User experience design
User interface design
User testing and research
Lo-fi and hi-fi design and prototypes
Customer journey mapping
Designing for B2C and B2B
Motion graphics design

Technical

HTML and CSS
Bootstrap and Foundation
Less and Sass
ADA / WCAG 2.x Compliance
API integrations
Front-end development
WordPress theme development

Apps & Tools

Adobe XD
Adobe Photoshop
Adobe Illustrator
Adobe Dreamweaver
Sublime Text
VS Code

Miro
Balsamiq
Adobe Target
Optimizely
SessionCam
UserTesting.com

Jira
Pipelines
Bitbucket
GitKraken

Education

Full Sail University, Winter Park, Florida
Degree in Digital Media Design

Experience

Sr. Manager UX/UI Designer
DentalPlans.com, Plantation, FL
2015 to Current

Sr. Digital Designer
Bluegreen Corp., Boca Raton, FL
2011 to 2015

Digital Media Director
Medley In Design, Ocala, FL
2008 to 2011

Art Director / Production Manager
PM Advertising, Ocala, FL
2007 to 2008

Sr. Digital Media Designer
PM Advertising, Ocala, FL
2003 to 2007

Digital Media Designer
Emerge Media, Orlando, FL
2002 to 2003

Download Resume

Contact

Email me at:

hi@jacobmedley.com

"Be awesome be you!"

Jacob Medley

BumblebeeMD

Project Brief

I had the privilege to partner with a brilliant brand manager Tiffany Tibbets on this project. We worked with executive stake holders to bring this brand to life. Our goal was to invent a fun and family focused brand.

I was the creative lead and responsible for the primary concept. We worked with a brand agency to develop the colors and illustrations. I took the final brand element and incorporated them in the UI design of the site.

Contributions:

Creative Lead UX/UI Design Front-end Dev Wireframes Project Lead Device Testing User Testing

Technology:

Adobe Suite WordPress Bootstrap HTML CSS/LESS GIT

Homepage

BumblebeeMD Homepage Desktop

BumblebeeMD Homepage Mobile

Content Page

BumblebeeMD Homepage Desktop

BumblebeeMD Homepage Mobile

UI Components & Style

Buttons

BumblebeeMD Homepage Desktop

Inputs

BumblebeeMD Homepage Desktop

Icons

BumblebeeMD Homepage Desktop

Image Treatments

BumblebeeMD Homepage Desktop

"Buy Box" Treatments

BumblebeeMD Homepage Desktop

Wireframes

WebMD

Project Brief

Internet Brands wanted to open up new opportunities for growth across their portfolio. One of these efforts was combining the strength of WebMD's brand and DentalPlans product. The challenge: we had less than eight weeks to plan and launch. We did it in six!

Contributions:

Creative Lead UX/UI Design Front-end Dev Wireframes Project Lead Device Testing User Testing A/B Testing

Technology:

Adobe Suite WordPress Bootstrap HTML CSS/LESS GIT

Homepage

WebMD Homepage Desktop by Jacob Medley

WebMD Homepage Mobile by Jacob Medley

Persona Project

Project Brief

Contributions:

Collaboration Project Lead Visual Design

Technology:

Adobe Suite Miro

Homepage

WebMD Homepage Desktop by Jacob Medley

WebMD Homepage Mobile by Jacob Medley

Viva Medicare

Project Brief

Develop a brand based on our product and customer research for Medicare and Medicare supplement. I partnered with executive stake holder and the Director of Creative Development, Rick Hoyle to brainstorm and go through several branding exercises. This is an ongoing project and below is my favorite from the variations I produced for the project.

Contributions:

Collaboration Visual Design UX/UI Design

Technology:

Adobe Suite

Logo Design

Color Study

Color Study for Viva Medicare by Jacob Medley

Visual Style and Tone

Viva Medicare Visual Style and Tone by Jacob Medley

Homepage Hero Concepts

Viva Medicare Hero Concepts by Jacob Medley

UI Components & Style

Buttons

Viva Medicare Button Concepts by Jacob Medley

Inputs

Viva Medicare Input Concepts by Jacob Medley

Navigation

Marketing Automation

Project Brief

I was the lead designer and developer of a cross departmental task force responsible for launching a new data driven marketing campaign. The initial marketing campaign had to accommodate several touch points, multiple brands with dissimilar looks, various personalized data based on the audience receiving it, as well as incentives that changed by touch point.

Contributions:

Creative Lead UX/UI Design Front-end Dev Responsive Design Project Lead Integration Strategy

Technology:

Adobe Suite Adobe Scene 7 Aprimo HTML CSS JS

Results

I worked with stakeholders from the marketing, business analysis and data teams to engineer and design a dynamic campaign using the new platform. I optimized the campaign to leverage the system which reduced the workload on campaign managers by 92% while meeting the business KPIs set by the business.

Before

Viva Medicare Logo Design by Jacob Medley

After

Viva Medicare Logo Design by Jacob Medley

A/B Split Testing

Never Stop Testing!

Having an aggressive testing program is paramount for success. Customer focus groups and surveys give great insights but are filled with biased responses. Split tests are an effective method to validate our assumptions.

I partnered with the talented product marketing manager J.R. Hernandez on the following projects.

WebMD Demographic Test

Hypothesis: WebMD would attract a different demographic than DentalPlans.com, which leans heavily to seniors. By showing a younger demographic we would resonate better with the customers.

Results

Control

WebMD Homepage Desktop by Jacob Medley

V1 Winner +14.9%

WebMD Homepage Desktop

V2 -2.48%

WebMD Homepage Desktop

V3 -35.13%

WebMD Homepage Desktop

Saving Calculator

Hypothesis: Providing customers more information on the product would increase performance. The additional content would also improve organic rankings over time.

Hi! I'm Jacob Medley. I believe there is always a better way and together we can find it!

Jacob has left a legacy with our company that will last forever.

Jacob is the best hire I ever made.

It is extremely rare to find people like Jacob, he makes us a stronger team.

"Design is everything, everything!"

Work

BumblebeeMD

WebMD

Viva Medicare

Always Thinking. Design is not about pushing pixels, it's about solving problems.

A/B Split Testing

Call Center CX

Marketing Automation

"Good design is good business"

Results

Some Highlights

47%

20%

27%

"Believe that you can do it because you can."

Resume

Professional

"With the right team anything, is possible. Anything!"

Design

Technical

Apps & Tools

Education

Experience

Contact

Email me at:

"Be awesome be you!"

Hi! I'm Jacob Medley. I believe there is always a better way
and together we can find it!

Jacob has left a legacy with our company
that will last forever.

Jacob is the best hire
I ever made.

It is extremely rare to find people like Jacob,
he makes us a stronger team.

Always Thinking.
Design is not about pushing pixels, it's about solving problems.

"Believe that you can do it
because you can."

"With the right team anything,
is possible. Anything!"