Sr. UX Designer
Mutual of America Financial Group, Boca Raton, FL
2023 to current
In my role, I spearhead the development and execution of Mutual of America's
inaugural design system. This endeavor involves orchestrating a comprehensive,
omnichannel design framework, aimed at crafting interactive, user-centric products.
My approach integrates strategic collaboration with senior stakeholders and diverse
cross-functional teams, ensuring alignment with the company's broader business
Actively engaging in the application of design thinking principles, transforming
intricate challenges into seamless, intuitive solutions. This process is integral to
facilitating strategic initiatives focused on enhancing customer experiences. By
leveraging this methodology, I contribute valuable insights that empower business
units to optimize their service offerings and drive innovative product development.
My commitment extends to scaling design thinking across the organization, fostering
a culture of creative problem-solving and continuous improvement. This systematic
approach not only elevates the quality of our products and services but also serves
as a catalyst for sustained business growth and competitive advantage.
Director UX/UI & Design
One Park Financial, Coconut Grove, FL
2021 to 2022
In my capacity as a design leader, I actively collaborate with teams across
marketing, product, and technology domains to establish and uphold the highest
standards in UX design. My expertise is exemplified in leading the development and
roll-out of the "Hydra" Design System within OPF's application ecosystem, ensuring
uniformity and excellence in design practices. This initiative underscores the
integration of robust design principles, significantly enhancing the user experience
and the functionality of our products.
My responsibilities also encompass conducting usability testing and ensuring ADA
compliance, reinforcing our commitment to accessibility and user-centric design. I
work in tandem with Channel Managers specializing in PPC, SEO, and Affiliate
marketing to initiate and refine Conversion Rate Optimization (CRO) strategies. This
cross-channel effort is crucial in maximizing user engagement and conversion rates.
I am responsible for developing and overseeing all design processes and workflows
within the company. This stewardship of design operations ensures a streamlined,
efficient approach to project execution, reflecting my dedication to operational
excellence and strategic design management. My role is pivotal in driving design
innovation, fostering a culture of continuous improvement, and contributing to the
company's overall growth and success in the digital landscape.
Sr. Manager UX/UI Designer
DentalPlans.com, Plantation, FL
2015 to 2021
I pioneered a design system and code componentization at the company, fostering
rapid development and refinement of product features and marketing strategies,
crucial for our omnichannel e-commerce platforms. This approach, coupled with DevOps
practices and product design for microservices, significantly boosted our testing
and iteration capabilities, aligning with product design excellence and business
Leading UX/UI design and development, especially for projects involving product
partners, I managed design and development for LAMP stack projects, driving
remarkable financial growth. These strategic initiatives resulted in over 47% of new
revenue, 27% of total lead generation, and contributed to 20% of the company's
overall revenue, highlighting the essential role of strategic product design and
development in business expansion and profitability.
Sr. Digital Designer
Bluegreen Corp., Boca Raton, FL
2011 to 2015
As the design lead, I orchestrated the company-wide transition to a data-driven
omnichannel marketing platform, incorporating digital signage across 48 resort
locations and interactive kiosk interfaces. This role involved crafting engaging
user experiences across various marketing platforms and channels, ensuring a
seamless integration of digital and physical touchpoints.
In collaboration with stakeholders, cross-functional teams, and external consultants,
I played a key role in implementing and integrating a comprehensive marketing
experience strategy. This strategy was focused on unifying our messaging and
branding across all channels, including the innovative use of digital signage and
interactive kiosks, to create a cohesive and dynamic customer journey. My leadership
in this area was pivotal in enhancing customer engagement and reinforcing the
company's presence in the competitive resort industry.