Design is about identifying and solving problems. Creating a delightful experience that keeps customers coming back. I want to work with like-minded people that love what they do and aspire to build incredible products.
case studies
The making of a design system.
Summary:
I championed and implemented the HYDRA design system. A large-scale project that unified the customer experience across the company's products and streamlined the design and engineering processes.
Redesign Corporate Website
Summary:
I partnered with the CEO and SVP of Marketing at One Park Financial to redesign its corporate website and lead flow.
Brand and Product Development
Summary:
I had the privilege to partner with a brilliant brand manager Tiffany Tibbets on this project. We worked with executive stake holders to bring this brand to life. Our goal was to invent a fun and family focused brand.
eCommerce Website
Summary:
Internet Brands wanted to open up new opportunities for growth across their portfolio. One of these efforts was combining the strength of WebMD's brand and DentalPlans product.
Brand Development
Summary:
Brand development for new product offering and customer research for Medicare and Medicare supplement.
Design is not about pushing pixels. It's about identifying and solving problems.
I lead the design and development of product-focused sites for DentalPlans.com. This effort generated the following results for the business.
new sales
company revenue
lead generation
After the first year, the initiative went from a tiny product site to part of DentalPlans' core business. These evolved into a framework to rapidly design and launch flanker marketing websites, including brands like Cigna, Aetna, and WebMD.
Director UX/UI & Design
One Park Financial, Coconut Grove, FL
2021 to 2022
Partners with marketing, product, and technical teams to establish UX design best practices. Champions the implementation and adoption of the “Hydra” Design System across the OPFs app ecosystem. Implements usability testing and ADA compliance. Works closely with Channel Managers (PPC, SEO, Affiliates) to establish conversion rate optimization programs across all channels. Develops and manages all design processes and workflow for design operations throughout the company.
Sr. Manager UX/UI Designer
DentalPlans.com, Plantation, FL
2015 to 2021
Established the design system and componentization of code for the company. This created the ability to rapidly test and iterate product features and marketing efforts. Led the UX/UI design and development of marketing initiatives focusing on product partners. These initiatives drove over 47% of new revenue growth, 27% of total leads, and 20% of total revenue.
Sr. Digital Designer
Bluegreen Corp., Boca Raton, FL
2011 to 2015
Design lead for the company-wide migration of all marketing to a data-driven omni-channel platform. Designed meaningful user experiences across divergent marketing platforms and channels. Collaborated with stakeholders, cross-functional teams, and consultants to implement and integrate a unified marketing experience strategy.
Full Sail University, Winter Park, Florida
Degree in Digital Media Design
Hydra Design System
