Hello, I'm Jacob Medley UX/UI Designer & Digital Strategist


There is always a better way,
and together we can find it.

Design is about identifying and solving problems. Creating a delightful experience that keeps customers coming back. I want to work with like-minded people that love what they do and aspire to build incredible products.

work

case studies


Hydra

The making of a design system.


Summary:

I championed and implemented the HYDRA design system. A large-scale project that unified the customer experience across the company's products and streamlined the design and engineering processes.


One Park Financial

Redesign Corporate Website


Summary:

I partnered with the CEO and SVP of Marketing at One Park Financial to redesign its corporate website and lead flow.


BumblebeeMD

Brand and Product Development


Summary:

I had the privilege to partner with a brilliant brand manager Tiffany Tibbets on this project. We worked with executive stake holders to bring this brand to life. Our goal was to invent a fun and family focused brand.


WebMD

eCommerce Website


Summary:

Internet Brands wanted to open up new opportunities for growth across their portfolio. One of these efforts was combining the strength of WebMD's brand and DentalPlans product.


Viva Medicare

Brand Development


Summary:

Brand development for new product offering and customer research for Medicare and Medicare supplement.



Design is not about pushing pixels. It's about identifying and solving the right problems.


results


The Numbers

I lead the design and development of product-focused sites for DentalPlans.com. This effort generated the following results for the business.

47%

new sales

20%

company revenue

27%

lead generation


After the first year, the initiative went from a tiny product site to part of DentalPlans' core business. These evolved into a framework to rapidly design and launch product websites, including brands like Cigna, Aetna, and WebMD.


resume


Design Leadership

  • Championing the implementation and widespread adoption of UX best practices and a unified design system across the organization.
  • Proficient in developing, managing, and streamlining design processes and workflows for efficient operations across the company.
  • Expertise in strategic planning and the construction of UX roadmaps aligning with business goals.
  • Experienced in leading and inspiring design and development teams, both on-site and remotely, to achieve outstanding results.
  • Skilled in managing cross-departmental projects, synchronizing efforts across various time zones.
  • A passionate advocate for developing, upholding, and evolving brand standards and coding practices.
  • Facilitator of collaborative workshops, fostering team creativity and problem-solving skills.
  • Leveraging data insights and empathy to create user-centric, effective experiences.

"With the right team anything,
is possible. Anything!"


Experience

Sr. UX Designer
Mutual of America Financial Group, Boca Raton, FL
2023 to current

In my role, I spearhead the development and execution of Mutual of America's inaugural design system. This endeavor involves orchestrating a comprehensive, omnichannel design framework, aimed at crafting interactive, user-centric products. My approach integrates strategic collaboration with senior stakeholders and diverse cross-functional teams, ensuring alignment with the company's broader business objectives.

Actively engaging in the application of design thinking principles, transforming intricate challenges into seamless, intuitive solutions. This process is integral to facilitating strategic initiatives focused on enhancing customer experiences. By leveraging this methodology, I contribute valuable insights that empower business units to optimize their service offerings and drive innovative product development.

My commitment extends to scaling design thinking across the organization, fostering a culture of creative problem-solving and continuous improvement. This systematic approach not only elevates the quality of our products and services but also serves as a catalyst for sustained business growth and competitive advantage.


Director UX/UI & Design
One Park Financial, Coconut Grove, FL
2021 to 2022

In my capacity as a design leader, I actively collaborate with teams across marketing, product, and technology domains to establish and uphold the highest standards in UX design. My expertise is exemplified in leading the development and roll-out of the "Hydra" Design System within OPF's application ecosystem, ensuring uniformity and excellence in design practices. This initiative underscores the integration of robust design principles, significantly enhancing the user experience and the functionality of our products.

My responsibilities also encompass conducting usability testing and ensuring ADA compliance, reinforcing our commitment to accessibility and user-centric design. I work in tandem with Channel Managers specializing in PPC, SEO, and Affiliate marketing to initiate and refine Conversion Rate Optimization (CRO) strategies. This cross-channel effort is crucial in maximizing user engagement and conversion rates.

I am responsible for developing and overseeing all design processes and workflows within the company. This stewardship of design operations ensures a streamlined, efficient approach to project execution, reflecting my dedication to operational excellence and strategic design management. My role is pivotal in driving design innovation, fostering a culture of continuous improvement, and contributing to the company's overall growth and success in the digital landscape.


Sr. Manager UX/UI Designer
DentalPlans.com, Plantation, FL
2015 to 2021

I pioneered a design system and code componentization at the company, fostering rapid development and refinement of product features and marketing strategies, crucial for our omnichannel e-commerce platforms. This approach, coupled with DevOps practices and product design for microservices, significantly boosted our testing and iteration capabilities, aligning with product design excellence and business growth.

Leading UX/UI design and development, especially for projects involving product partners, I managed design and development for LAMP stack projects, driving remarkable financial growth. These strategic initiatives resulted in over 47% of new revenue, 27% of total lead generation, and contributed to 20% of the company's overall revenue, highlighting the essential role of strategic product design and development in business expansion and profitability.


Sr. Digital Designer
Bluegreen Corp., Boca Raton, FL
2011 to 2015

As the design lead, I orchestrated the company-wide transition to a data-driven omnichannel marketing platform, incorporating digital signage across 48 resort locations and interactive kiosk interfaces. This role involved crafting engaging user experiences across various marketing platforms and channels, ensuring a seamless integration of digital and physical touchpoints.

In collaboration with stakeholders, cross-functional teams, and external consultants, I played a key role in implementing and integrating a comprehensive marketing experience strategy. This strategy was focused on unifying our messaging and branding across all channels, including the innovative use of digital signage and interactive kiosks, to create a cohesive and dynamic customer journey. My leadership in this area was pivotal in enhancing customer engagement and reinforcing the company's presence in the competitive resort industry.


Education

Full Sail University, Winter Park, Florida
Degree in Digital Media Design


Design Expertise

  • Design Thinking
  • User Experience Design
  • User interface design
  • Interaction design
  • Visual Design
  • User Testing and Research
  • Wireframing
  • Prototyping
  • Designing for B2C and B2B
  • Design Systems
  • Responsive Design
  • Information Architecture
  • Accessibility Design
  • HTML and CSS
  • Project Management
  • Less and Sass
  • Front-end Development
  • Bootstrap Framework

Apps & Tools

  • Figma
  • Adobe XD
  • Adobe Photoshop
  • Adobe Illustrator
  • Figjam
  • Miro
  • Balsamiq
  • Adobe Target
  • Optimizely
  • SessionCam
  • UserTesting.com
  • Jira
  • Bitbucket
  • GitKraken
  • Sublime Text
  • VS Code

contact


© by Jacob Medley