Design is more than an aesthetic; it drives revenue and is what fuels high performing companies that dominate their markets. According to Adobe, companies that are design-lead outperform those that are not by 210% on the S&P index.
I currently lead the design and development of product focused sites for DentalPlans.com’s partners. These include brands like Cigna, Aetna and WebMD. The initiative went from one small design-lead product site to part of DentalPlans core business after the first year.