Director UX/UI & Design
One Park Financial, Coconut Grove, FL
2021 to 2022
Partners with marketing, product, and technical teams to establish UX design best
practices. Champions the implementation and adoption of the “Hydra” Design System
the OPFs app ecosystem. Implements usability testing and ADA compliance. Works
with Channel Managers (PPC, SEO, Affiliates) to establish conversion rate
programs across all channels. Develops and manages all design processes and workflow
design operations throughout the company.
Sr. Manager UX/UI Designer
DentalPlans.com, Plantation, FL
2015 to 2021
Established the design system and componentization of code for the company. This
the ability to rapidly test and iterate product features and marketing efforts. Led
UX/UI design and development of marketing initiatives focusing on product partners.
These initiatives drove over 47% of new revenue growth, 27% of total leads, and 20%
Sr. Digital Designer
Bluegreen Corp., Boca Raton, FL
2011 to 2015
Design lead for the company-wide migration of all marketing to a data-driven
platform. Designed meaningful user experiences across divergent marketing platforms
channels. Collaborated with stakeholders, cross-functional teams, and consultants to
implement and integrate a unified marketing experience strategy.